IPO: Candy Crush Saga goes public

King Digital Entertainment has filed for an Initial Public Offering (IPO) with Securities and Exchange Commission (SEC), according to this statement.

The game's success is mainly due do its gorgeous graphics.

King Digital Entertainment shares will be traded on New York Stock Exchange under the symbol "KING". It is still unclear on how many shares King would be offering to the public, out of an outstanding 120 million shares.

Gaming provides lucrative income for developers, as witnessed by Flappy Bird's Dong Nguyen. King Digital Entertainment generated a massive $1.9 billion revenue in 2013, out of which $567.6 million are profit.

Among the 180 games that King owns, Candy Crush Saga generated the most traffic. According to the company, Candy Crush Saga has more than 1 billion daily game plays from 93 million daily users.



Written by: Kheng Wei Ang